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This is an artbook that delves into the cultural vibrancy found within the narrow alleyways of Ho Chi Minh City, Vietnam. Despite the confined pathways, hidden within them are elements reflecting the distinctive culture of the Vietnamese people – aspects that have become somewhat forgotten in the old vernacular of Saigon (the former name of Ho Chi Minh City).
Through this project, our team aims to evoke a sense of familiarity and closeness for both the people of Vietnam and the overseas Vietnamese community. Additionally, we seek to bridge the cultural gap for international audiences, offering a closer encounter with the endearing essence of this cherished land.
Credits
Mentor: Nguyen Thanh
Lead Designer: Minh Anh
Graphic Designer: Nam Phuong, Khanh Xuan, Manh Hung
Source: O Dau Cung Chup, Life Apartment, Saigoneer, Bui Doi Photography, Vnexpress, Buu Lien, Unsplash, Pexel, Bao Dan Sinh, Dan Viet, Zingnews, Maze Vietnam, Hinh Anh Vietnam, Bao Thanh Nien, Le Huu Thang
Typeface: Pincoya Black by Daniel Hernández, DT Phu Du by Duong Tran, Montserrat by Julieta Ulanovsky, Sol Matas, Juan Pablo del Peral, Jacques Le Bailly
[Uni Project]
This is an artbook that delves into the cultural vibrancy found within the narrow alleyways of Ho Chi Minh City, Vietnam. Despite the confined pathways, hidden within them are elements reflecting the distinctive culture of the Vietnamese people – aspects that have become somewhat forgotten in the old vernacular of Saigon (the former name of Ho Chi Minh City).
Through this project, our team aims to evoke a sense of familiarity and closeness for both the people of Vietnam and the overseas Vietnamese community. Additionally, we seek to bridge the cultural gap for international audiences, offering a closer encounter with the endearing essence of this cherished land.
Credits
Mentor: Nguyen Thanh
Lead Designer: Minh Anh
Graphic Designer: Nam Phuong, Khanh Xuan, Manh Hung
Source: O Dau Cung Chup, Life Apartment, Saigoneer, Bui Doi Photography, Vnexpress, Buu Lien, Unsplash, Pexel, Bao Dan Sinh, Dan Viet, Zingnews, Maze Vietnam, Hinh Anh Vietnam, Bao Thanh Nien, Le Huu Thang
Typeface: Pincoya Black by Daniel Hernández, DT Phu Du by Duong Tran, Montserrat by Julieta Ulanovsky, Sol Matas, Juan Pablo del Peral, Jacques Le Bailly
[Uni Project]
This is an artbook that delves into the cultural vibrancy found within the narrow alleyways of Ho Chi Minh City, Vietnam. Despite the confined pathways, hidden within them are elements reflecting the distinctive culture of the Vietnamese people – aspects that have become somewhat forgotten in the old vernacular of Saigon (the former name of Ho Chi Minh City).
Through this project, our team aims to evoke a sense of familiarity and closeness for both the people of Vietnam and the overseas Vietnamese community. Additionally, we seek to bridge the cultural gap for international audiences, offering a closer encounter with the endearing essence of this cherished land.
Credits
Mentor: Nguyen Thanh
Lead Designer: Minh Anh
Graphic Designer: Nam Phuong, Khanh Xuan, Manh Hung
Source: O Dau Cung Chup, Life Apartment, Saigoneer, Bui Doi Photography, Vnexpress, Buu Lien, Unsplash, Pexel, Bao Dan Sinh, Dan Viet, Zingnews, Maze Vietnam, Hinh Anh Vietnam, Bao Thanh Nien, Le Huu Thang
Typeface: Pincoya Black by Daniel Hernández, DT Phu Du by Duong Tran, Montserrat by Julieta Ulanovsky, Sol Matas, Juan Pablo del Peral, Jacques Le Bailly
[Uni Project]
NUP Artbook
An artbook delving into "hidden gems" in Sai Gon's alleys.
Artbook
Artbook
Manipulation
Manipulation
Design
Design
Arts and Culture
Arts and Culture
This is an artbook that delves into the cultural vibrancy found within the narrow alleyways of Ho Chi Minh City, Vietnam. Despite the confined pathways, hidden within them are elements reflecting the distinctive culture of the Vietnamese people – aspects that have become somewhat forgotten in the old vernacular of Saigon (the former name of Ho Chi Minh City).
Through this project, our team aims to evoke a sense of familiarity and closeness for both the people of Vietnam and the overseas Vietnamese community. Additionally, we seek to bridge the cultural gap for international audiences, offering a closer encounter with the endearing essence of this cherished land.
Credits
Mentor: Nguyen Thanh
Lead Designer: Minh Anh
Graphic Designer: Nam Phuong, Khanh Xuan, Manh Hung
Source: O Dau Cung Chup, Life Apartment, Saigoneer, Bui Doi Photography, Vnexpress, Buu Lien, Unsplash, Pexel, Bao Dan Sinh, Dan Viet, Zingnews, Maze Vietnam, Hinh Anh Vietnam, Bao Thanh Nien, Le Huu Thang
Typeface: Pincoya Black by Daniel Hernández, DT Phu Du by Duong Tran, Montserrat by Julieta Ulanovsky, Sol Matas, Juan Pablo del Peral, Jacques Le Bailly
[Uni Project]
This is an artbook that delves into the cultural vibrancy found within the narrow alleyways of Ho Chi Minh City, Vietnam. Despite the confined pathways, hidden within them are elements reflecting the distinctive culture of the Vietnamese people – aspects that have become somewhat forgotten in the old vernacular of Saigon (the former name of Ho Chi Minh City).
Through this project, our team aims to evoke a sense of familiarity and closeness for both the people of Vietnam and the overseas Vietnamese community. Additionally, we seek to bridge the cultural gap for international audiences, offering a closer encounter with the endearing essence of this cherished land.
Credits
Mentor: Nguyen Thanh
Lead Designer: Minh Anh
Graphic Designer: Nam Phuong, Khanh Xuan, Manh Hung
Source: O Dau Cung Chup, Life Apartment, Saigoneer, Bui Doi Photography, Vnexpress, Buu Lien, Unsplash, Pexel, Bao Dan Sinh, Dan Viet, Zingnews, Maze Vietnam, Hinh Anh Vietnam, Bao Thanh Nien, Le Huu Thang
Typeface: Pincoya Black by Daniel Hernández, DT Phu Du by Duong Tran, Montserrat by Julieta Ulanovsky, Sol Matas, Juan Pablo del Peral, Jacques Le Bailly
[Uni Project]
This is an artbook that delves into the cultural vibrancy found within the narrow alleyways of Ho Chi Minh City, Vietnam. Despite the confined pathways, hidden within them are elements reflecting the distinctive culture of the Vietnamese people – aspects that have become somewhat forgotten in the old vernacular of Saigon (the former name of Ho Chi Minh City).
Through this project, our team aims to evoke a sense of familiarity and closeness for both the people of Vietnam and the overseas Vietnamese community. Additionally, we seek to bridge the cultural gap for international audiences, offering a closer encounter with the endearing essence of this cherished land.
Credits
Mentor: Nguyen Thanh
Lead Designer: Minh Anh
Graphic Designer: Nam Phuong, Khanh Xuan, Manh Hung
Source: O Dau Cung Chup, Life Apartment, Saigoneer, Bui Doi Photography, Vnexpress, Buu Lien, Unsplash, Pexel, Bao Dan Sinh, Dan Viet, Zingnews, Maze Vietnam, Hinh Anh Vietnam, Bao Thanh Nien, Le Huu Thang
Typeface: Pincoya Black by Daniel Hernández, DT Phu Du by Duong Tran, Montserrat by Julieta Ulanovsky, Sol Matas, Juan Pablo del Peral, Jacques Le Bailly
[Uni Project]
LinkeIn
Behance
LinkeIn
Behance
LinkeIn
Behance